Ryan Moore's fifth PGA Tour title at the John Deere Classic earned him a paycheck of $864,000 and a tractor. Not a bad, um, haul. But there was more for Moore in the form of a bed. That's right, a bed.
A new Tempur-Pedic campaign awards a bed to a PGA Tour player who converts a 54-hole lead into a victory. The name of the program? "Sleeping on the Lead." Brilliant.
Moore was the first PGA Tour pro to capitalize on the campaign, according to Tempur-Pedic. In addition, a lucky fan who has registered at TempurPedicGolf.com as well as a member of the military got new beds.
And Moore isn't the only PGA Tour pro with a new mattress from the company. It just happened that Kevin Kisner tweeted this photo earlier in the week:
Looks comfy, Kevin. Moore has yet to post a photo of his new bed, but perhaps this could become the PGA Tour's answer to the weekly LPGA winning selfie.