The Loop

What's in a name? For TaylorMade ball it's Lethal

January 02, 2013

Last fall TaylorMade's prototype Project 5 ball garnered some attention when Justin Rose put the ball in play at the Deutsche Bank Championship after just one day of testing. That ball now has a new name: Lethal.

Before anyone snickers, lets remember there were a few guffaws about the name RocketBallz and that only became one of the best-selling fairway woods of all time. Still, the moniker is one you might expect to see for a two-piece distance ball. The technology, however, is anything but.

/content/dam/images/golfdigest/unsized/2015/07/20/55ad75a5b01eefe207f6bc08_golf-equipment-blogs-hotlist365-Lethal-Ball-Package-Family.gif

The ball will be available at retail Feb. 1 with a retail price of $46 a dozen.