Golf Digest Woman
September 17, 2009

What Do Women Want?

I'll admit it. I don't often open press releases. I simply drag them into a folder (creatively called "Press Releases") and wait for them to pile up. Right now I have 83 unread releases.

But the title of Precept's latest announcement caught my attention: "Precept Knows What Women Want." Do you? Really? I'm usually wary of companies that claim they know what we want. My image of a bunch of older guys trying to decipher our utmost desires makes it seem unreasonable.

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And, of course, the ball comes in white, clear white and the same bright pink that Paula Creamer plays with (white is so pre-Creamer). The iQ Plus balls hit stores this month, and cost $20 a dozen.

So what do you think. Does Precept really know what women want?

--Ashley Mayo