News
What Do Women Want?
I'll admit it. I don't often open press releases. I simply drag them into a folder (creatively called "Press Releases") and wait for them to pile up. Right now I have 83 unread releases.
But the title of Precept's latest announcement caught my attention: "Precept Knows What Women Want." Do you? Really? I'm usually wary of companies that claim they know what we want. My image of a bunch of older guys trying to decipher our utmost desires makes it seem unreasonable.
![golf-digest-woman-blogs-golf-digest-woman-ashley.jpg](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2015/07/21/55ad91f8add713143b43178c_golf-digest-woman-blogs-golf-digest-woman-ashley.jpg.rend.hgtvcom.966.966.suffix/1573454425370.jpeg)
And, of course, the ball comes in white, clear white and the same bright pink that Paula Creamer plays with (white is so pre-Creamer). The iQ Plus balls hit stores this month, and cost $20 a dozen.
So what do you think. Does Precept really know what women want?
--Ashley Mayo