Genesis Invitational

Riviera Country Club


Watch and walk

March 02, 2010

It's rare in sports that a fan can get as much exercise as an athlete during a professional event.

Golf is the exception.

So to encourage all spectators to walk the course the next time they watch an LPGA tournament, the LPGA Tour has partnered with Blue Diamond Almonds, the official healthy snack of the LPGA, to launch the 'Walk a Healthy 18' campaign. (The endeavor will also urge fans to munch on almonds and other healthy snacks, of course.) Indeed, onlookers who walk all 18 holes could easily log five miles.

"Since we began our partnership in the spring of 2008, the Blue Diamond team has worked hard to discover unique and effective ways to connect with our health-conscious fans," said LPGA Commissioner Mike Whan. "We're thrilled to partner with a first class brand on this creative campaign."

This new campaign will soon attract followers on Facebook and Twitter.

--Ashley Mayo