The Loop

Want a Mercedes AMG parked in your golf bag?

January 25, 2012

ORLANDO, Fla. -- Mercedes AMG and high performance have been synonymous in the automobile world and now it will see if it can replicate the association in golf equipment.

WSH, Inc. will introduced a Mercedes AMG Formula One line of equipment at the PGA Merchandise Show here this week.

"We were granted a global sports licence license from Mercedes AMG, for doing a line of clubs, apparel and accessories under their prestigious logo," said WSH, Inc. CEO Michael Lee, the founder of Nickent Golf. "Under Mercedes, our approach is that anything associated with Formula One isn't going to be cheap. Our initial convesation with Mercedes Stuttgart is that we want to create a line that the Mercedes owner can enjoy. It doesn't necessarily have to be a $2,000 driver. But we're launching it right at $399. That's the ceiling of drivers these days."

Three sets of irons will be introduced as well, along with wedges and putters.

Its driver and fairway wood technology, developed in concert with Mercedes' aerodynamicists, feature Venturi Channels, which have been used in Formula One cars "to manipulate airflow whereby a funnel is created as air flows through the vehicle, and is constricted, and as it flows out...a jet effect is created," according to a company news release.

-- John Strege