The Loop

Video: Nike's new commercial a big hit

February 07, 2013

It's far too early in the season to declare a winner among golf equipment companies based on sales or performance by sponsored tour pros. In the area of advertising, though, Nike has jumped out in front.

First, there was the commercial featuring Tiger Woods and Rory McIlroy engaged in friendly competition on a practice range released last month. And now this gem for the company's Covert driver, which once again features Tiger. Sorry, make that "Mr. Tiger." Check it out:

Of course, we'd suggest not hitting into the group in front of you, especially if it contains a 14-time major champion known for hitting the gym. But if it happens by accident, like in the ad, it's probably best to be polite.