There was more than one winner of the Masters on Sunday, Under Armour joining Jordan Spieth as the biggest benefactors of Spieth's victory at Augusta National Golf Club
"Thanks to Jordan, our company grew up today," Under Armour CEO Kevin Plank told Darren Rovell of ESPN.com. Spieth has a 10-year contract with Under Armour, which outfits him head to toe with no other company's logo allowed.
"He was challenged by the greatest players in the world on the biggest stage, looked them straight in the eye and never blinked," Plank said. "This is a global event and he's the leading trending athlete in the world right now."
Under Armour is the anchor in Spieth's endorsement portfolio that also includes AT&T, Titleist, Rolex, Perfect Sense Digital, NetJets and SuperStroke Grips. Sixteen Under Armour logos appeared on his clothes, hat and shoes on Sunday, eight on his shoes alone, according to the ESPN.com story.
Spieth earned $6 million off the course in 2014, according to the Golf Digest 50, Ron Sirak's annual list of the highest earners in golf. Spieth, who ranked 16th in total earnings last year, could jump to fifth, Sirak wrote in the wake of Spieth's Masters victory. The top five currently are Tiger Woods, Phil Mickelson, Rory McIlroy, Arnold Palmer and Jack Nicklaus.