The Loop

TRENDYGOLF signs James Driscoll

October 08, 2013

James Driscoll wearing a Gabicci shirt and J. Lindeberg belt with his Jones Sports Co. bag. Photo: Steve Read

Starting this week, James Driscoll will officially become a member of the TRENDYGOLF team, wearing a mix of clothing from their various brands -- Aquascutum, Armani, Chervo, Colmar, Dunning, Elevee, Gabicci, Galvin Green, Golfino, Hugo Boss, J.Lindeberg for starters -- and showcasing their logo on his Tour bag (although I hope it's larger than in this photo). I think this is a very smart move, for a couple of reasons.

First off, he is a handsome guy who will photograph well, and by picking someone with solid talent their exposure will continue to increase. And using James as a model in the TRENDY seasonal lookbooks will add a special level of authenticity, which I always think is important. We'll looking forward to seeing James out on the course in his new attire!