If you haven't been to Topgolf yet, it's best described as part driving range, part video game, part raging house party. I went to one on assignment for Golf Digest earlier in the year, and the difference between it and the image of the game golf's naysayers try to paint was at times startling.
People flock to Topgolf -- mostly millennials who haven't played golf before -- and do to such an extent that the company has plans for 49 more locations nationwide in the next three years. And as part of that ongoing expansion, Topgolf has announced a new initiative: Topgolf U.
Topgolf U is essentially an instruction program that Topgolf says will help "grow the game." Lesson prices range by site, but start at $20 for adults and $15 for kids. PGA-certified instructors roam around the hitting bays and offer advice that'll help users play the game better. Lessons last about 20 minutes and instructors will video the player's swing, which they can then share on Facebook, Twitter or Instagram.
"Topgolf is unlike anything else in the golf world, and we wanted to make the lesson experience just as remarkable," Topgolf Director of Strategic Partnerships Rodney Ferrell said in a release. "By combining the buzzing atmosphere of Topgolf with some of the finest teaching pros in the world using the latest technology, we've truly redefined the golf lesson. Put simply, Topgolf is making golf affordable, easy to learn and -- most important -- fun."