The first rule of strong brands is "do no harm." Few companies have done that better than Titleist when it comes to its Pro V1 and ProV1x ball franchise. So when Titleist introduced the latest iterations of its tour-level balls Wednesday at the PGA Merchandise Show in Orlando, the changes were minimal rather than drastic, driven by tour-player feedback that essentially said, "don't change anything."
Titleist aficionados also will notice a new sidestamp (the length of the arrow is slighty different) and packaging, which was chosen with the help of consumer feedback. Bubba Watson, Jordan Spieth and Jimmy Walker have already won tournaments using the new Pro V1x.
"This one's better for me because that softer cover around the greens allows me to have more spin control and softer feel off the blade of my putter without jeopardizing any distance or spin with the long clubs," Spieth said after winning the Australian Open last November.
And as for doing no harm? The price for the balls, $48 a dozen, remains the same.
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