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Tiger was debuting new Nike TW '14 shoes

May 13, 2013

It might have been the same old Tiger Woods in many ways -- winning for the Players Championship on Sunday, his fourth victory of the year and 78th in his PGA Tour career. But there was something new about him. His shoes.


Woods was debuting the new Nike TW '14, the heir to the TW '13 shoes that he began wearing late in 2011 and wore throughout the 2012 season.

Nike, in consultation with Woods, focused on improving fit, feel and function of a shoe designed to work with the natural movement of the foot, while still providing traction golfers require, in a lightweight shoe.

Nike incorporated its Flywire technology -- filaments strategically placed in the upper to provide stability during the a swing.

The TW '14 is available in the colors Woods prefers -- white, black and red. At the Players Championship, he wore the black with red accents on Sunday. A grey TW '14 with blue and green accents will be introduced on Aug. 1.

The TW '14 will be available June 7, with a street price of $180. A Nike TW '14 id that allows customization will be available June 7 as well at a price of $225. The options include a waterproof upper or breathable lightweight mesh and a choice between two outsoles, one with spikes, the other with its Integrated Traction option.