We're not really sure where to start with this retro commercial for the Hammer X driver, so let's just count down its many levels of awesomeness.
Spokesman and former long-drive champion Jack "The Hammer" Hamm grunts "Boom!" or "Wham!" upon impact of every shot. Why isn't there more of this in golf? Maybe because not enough people are playing the Hammer X.
The random footage of the Space Shuttle, and other rocket ships, presumably a symbolic reference to the Hammer X's immense power. Either that or a well-struck drive REALLY DOES SET OFF THE SPACE SHUTTLE. That would seem distracting in the middle of a tight match, but maybe that's just me.
Hamm, who has the type of hair Jordan Spieth would kill for, literally swings himself out of his shirt. Notice how it gets untucked in the back? Why does he even bother with a shirt at all? Shirtless Jack Hamm yelling "Boom!" and setting off the Space Shuttle might be too much for the Internet to handle.
There's plenty more, so see for yourself. The Hammer X is non-conforming, by the way, but conforming seems to be the least of Jack Hamm's concerns.