The Loop
Serious golfers are watching the women more on TV than the old guys
Bolstered by major wins from young stars Lexi Thompson and Michelle Wie and an dramatic player-of-the-year race to be decided between Stacy Lewis and Inbee Park this week at the season-ending CME Group Tour Championship, 2014 has been a dream year for the LPGA Tour in terms of exciting and marketability. And it looks like that success has translated to TV audience growth.
LPGA viewership was up 4 percentage points from summer 2013, with 65 percent of survey participants saying they watch regularly (99 percent said they watch the PGA Tour).
The seniors dropped from 65 percent in 2013 to 63, with the European Tour (38 percent) and Web.com Tour (23 percent) the next highest ranked.
Photo: J.D. Cuban