Cognizant Classic in The Palm Beaches

PGA National (Champion Course)

The Loop

The Jordan Spieth brand ‘accelerating as fast as [a] 300-yard drive’

May 04, 2016

Stories of interest you might have missed…

“In a North Texas business region known for its robust economy, including a thriving startup scene, the building of the Jordan Spieth brand has been accelerating as fast as one of the golfer’s 300-yard drives,” Art Stricklin writes in D CEO magazine in this story on Spieth building his brand. the Title: “The Selling of Jordan Spieth.”

“Team Spieth, as they’re known, are agent [Jay] Danzi; Spieth’s father [Shawn]; and Spieth himself, who’s said to give the final yes or no on all endorsement deals.”

“I’m very involved. We’re all involved together,” Jordan Spieth said. “I’m learning every day different aspects of what it takes to build my brand and, while I rely heavily on my team, the overall decisions are mine. I know how many days and how many appearances we have. I know what we’re going to try and do together, the different activations, and I’m very informed with the contracts.

Teaching pro’s start in Wells Fargo Championship ‘bittersweet’

Kelly Mitchum, an instructor at Pinehurst Golf Academy, is playing in the Wells Fargo Championship this week only because club pro Mike Townsend won’t be. Townsend, who had earned a start by winning the Carolinas Section PGA Championship.

Townsend was killed in a car accident last summer. Mitchum, by virtue of his victory in the Carolinas PGA Head Professional Championship, stepped in to replace Townsend.

“It will be bittersweet, and a lot more bitter than sweet,” Mitchum said in this story by Chip Alexander of the News & Observer.

Mitchum is using his start to help raise funds for the Michael Townsend Trust Fund to help Townsend’s family. “Donations can be made by pledging a dollar amount for the number of birdies or pars made by Mitchum during the tournament, or with a one-time contribution,” Alexander writes.