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TaylorMade RBZ brand adds bags, accessories

February 29, 2012

TaylorMade Golf's RocketBallz (or RBZ) brand already enjoys a measure of prominence on which the company expects to build with golf bags and accessories bearing the name and logo, and, of course,its green, black and white color scheme.

Among the products it is introducing are two lightweight bags -- the RBZ Stand (shown above) and the RBZ Cart (prices $170 and $180, respectively). The Stand bag weighs in at 4.9 pounds, while the Cart bag is 5.2 pounds.

The Stand bag features five dividers and six pockets, including a velour-lined valuables pocket and an insulated beverage sleeve pocket, and a cart-compatible base. The Cart bag has a 14-way divider top as well as an integrated putter tube. It has eight pockets, including two velour-lined valuables pockets.

Three RBZ headwear designs, men's and women's gloves, umbrellas and towels are also being introduced.

The company also is introducing its Pure-Lite 3.0 bag ($180), successor to its popular Pure-Lite 2.0 bag and featuring upgraded materials and hardware. It weighs 5.1 pounds and comes in eight colorways.

-- John Strege

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