TaylorMade R11 irons intro: The video

TaylorMade, in response to customer demand following the success of its R11 driver ("the coolest club ever," Mark King, CEO and president of TaylorMade called it) officially launched its new R11 irons earlier this week.

"In the last four, five months, after we launched the R11 driver, thousands of you who bought it and loved it, asked, 'where is the R11 iron?' Here it is," King said in this video in which he officially introduces the club near company headquarters in Carlsbad, Calif.:

Golf Digest's Senior Equipment Editor Mike Stachura has the details here on the R11 irons, including its intriguing groove story.

-- John Strege