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The Loop

TaylorMade is selling new clubs with the help of virtual reality

November 20, 2015

Using technology to explain technology? This is the approach TaylorMade is taking to promote its new PSi irons, using 360-degree virtual-reality videos starring two of its marquee staff players, Justin Rose and Sergio Garcia.

The company has distributed 1,500 Google Cardboard virtual-reality viewers to golf shops nationwide, including Dick’s Sporting Goods stores. The VR videos show Rose and Garcia testing the irons and discussing with TaylorMade fitters what they are looking for, such as distances, trajectories and spin characteristics.

“We’re always looking for innovative and engaging ways to bring the golfers close to the game and our tour pros,” said Mark Buntz, TaylorMade’s senior global brand director.

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“With 360 virtual-reality camera technology, we were able to capture and present content for a truly unique experience.”

To watch the 360-degree videos and view more information, click here.