EquipmentNovember 24, 2015

TaylorMade back in women's clubs for first time in a decade

New Kalea set emphasizes higher trajectories

TaylorMade may have been standing on the sidelines in the women’s market for the last decade, but it announced this week a new commitment to a full line of clubs engineered with female golfers in mind.

While it has made women’s versions of its mainline men’s clubs over the years, the company last introduced a set exclusively designed for women in 2005 when it debuted an updated version of its Miscela line. This week, it unveiled Kalea, a set of woods, irons, putter and even a golf ball. The main focus of the designs is to produce higher trajectories and more distinct yardage gaps through the bag for slower swing speeds.

There are 13 clubs in the collection, including a driver, 3-, 5-, and 7-woods, two hybrids, four irons, two wedges and a putter. The line will be offered in 10-, 8- and 6-piece sets. The putter and golf balls are offered as separate purchases.

The key technologies throughout the line focus on game-improvement. The woods and irons feature sole slots to help shots launch with more face flex and higher trajectories. A thinner diameter shaft tip also is designed to create higher launch.

The two-piece Kalea balls will feature a softer ionomer cover and low compression.

At retail on December 4, Kalea’s 10-piece offering will retail for $1,400; the 8-piece is $900; and the 6-piece is $675. The putter will be priced at $150, and the cart-friendly bag will sell for $190. The balls will retail for $20 per dozen.

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