The Loop

Woods agent: New endorsements on the horizon

November 24, 2010

Tiger Woods' IMG agent, Mark Steinberg, told CNBC sports business reporter Darren Rovell that Woods will soon "have a bag deal with a new partner and within time I am confident there will be a global brand that will be using his name and likeness.

"We're close to a deal coming out of Asia and we're in discussions with a number of companies interested in being on his golf bag," Steinberg said.

Steinberg, who has avoided talking about Woods' business affairs in the wake of his off-course issues, said that in time he expects his client's off-course earnings to equal what they were before, reportedly in excess of $100 million annually.

"I think we live in a society that is about second chances," Steinerg told Rovell. "And if he conducts himself the way he has been, continues his rehabilitation and performs on the golf course, I do believe he'll be back where he was before."

Steinberg also deflected criticism about Woods' crisis management. "There was no playbook to the situation that was in front of us. Regardless of how everything was handled, there would be questions. What gets lost is that there was a family dynamic involved and dealing with that was paramount to everything."

-- John Strege