Golf & BusinessJune 11, 2015

Stacy Lewis shows she's as savvy about business as she is about golf

HARRISON, N.Y. -- Sometimes the stars simply align perfectly. The key component of the KPMG Women's PGA Championship that got the company on board as the corporate sponsor the revamped women's major was the Inspire Greatness conference Wednesday at Westchester C.C., which focused on empowering women in the workplace. And what better representative of both athletic and business success is there than Stacy Lewis, the top-ranked American player and the LPGA member with the most lucrative endorsement deals.

Oh, and Lewis, along with Phil Mickelson, are the only two golfers who are brand ambassadors for KPMG.

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Lewis was the highest-ranked woman on the 2015 Golf Digest 50 All-Encompassing Money List at No. 41, earning $3.9 million off the golf course to go with $2,720,750 on it for a total of $6,620,750. Michelle Wie at No. 42 and Paula Creamer at No. 47 were the only other women in the top 50.

Related: The Annual Golf Digest 50 Money List

In addition to KPMG, Lewis has an impressive roster of endorsement partners: Mizuno, Pure Silk, Marathon, Omega, Antigua, Manulife, VedaloHD, Bridgestone Golf, FootJoy and AimPoint. And as proof of the maxim that a rising tide lifts all boats, KPMG, Pure Silk, Marathon and Manulife have been enticed to not only support Lewis but LPGA tournaments as well.

"We went to our business partners and said, 'This is how you can entertain your clients at LPGA events,' " Lewis, who is represented by Sterling Sports Management, told Wednesday at the KPMG Women's PGA Championship. "I wanted them to be involved not just with me but with the LPGA."

With her success -- a dozen LPGA wins including two major championships and Player of the Year two of the last three years -- Lewis has found the challenges of a raised profile. Each endorsement deal brings with it a two- or three-day time commitment each year for corporate activities. Time management becomes crucial.

"Everyone wants to have your time in the summer, but we've learned to spread things out throughout the year," Lewis said.

As for more endorsement deals?

"We've had offers," Lewis said. "But I don't have three more days."

Now there's a great problem for a female athlete: having too many business offers.

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