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Slammin' Sam, 'the smoothest beer in golf'

July 03, 2012

Aficionados of craft beer generally and Samuel Adams specifically take note: There's a new Sam in town, Slammin' Sam, "the smoothest beer in golf," as it bills itself.

Slammin' Sam, inspired by Sam Snead and made by Wisconsin's Stevens Point Brewery, will debut, appropriately, at the Greenbrier Resort in White Sulphur Springs, W.V., site of the Greenbrier Classic this week.

"Dad considered the Greenbrier his home away from home," Snead's son Jack said in a news release. "He'd be real proud of Slammin' Sam beer, I can tell you that."

Slammin' Sam will be in available cans, bottles and kegs and will be introduced nationally at a later date. Snead represented the Greenbrier for decades, hence its introduction there, timed with the playing of the PGA Tour's Greenbrier Classic.

-- John Strege