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The Loop

Peter Millar acquired by luxury goods firm Richemont

September 21, 2012

Peter Millar has enjoyed "a meteoric ascent" in the world of golf fashion, according to Golf Digest fashion director Marty Hackel, an ascent that has culminated in the company being acquired by Richemont, parent of such brands as Alfred Dunhill, Cartier and Montblanc.


Peter Millar, which provided the apparel for the U.S. Ryder Cup team in 2010 and the U.S. Presidents Cup team in 2011, has Brandt Snedeker (shown here), Bill Haas and Harris English among its golf clientele.

"[Peter Millar] is one of the key players in better goods," Hackel said. "Chris Knott, the designer, has a great eye and really understands how to design and make great sportswear."

Hackel said to expect a "a major presence for Peter Millar" at the European Tour's Alfred Dunhill Links Championship next month.

"Partnering with Richemont represents a wonderful opportunity for Peter Millar to continue to build the brand globally under Richemont's stewardship," Peter Millar CEO Scott Mahoney said in a news release.

Incidentally, there is no Peter Millar, at least none that was the basis for the company name. It was taken from a brand of lawn bowling ball in the late 1800s.