The Loop

New ad sees Rory McIlroy take on a trash-talking golf machine

World number two Rory McIlroy may be struggling on the course (he shot 74 in the first round of the Irish Open today, and said his game felt "lost") but he's teamed up with the European Tour to make one of the funniest golf ads in recent history. Related: Swing Sequence: Rory McIlroy

The commercial, part of the European Tour's "See Every Shot Imaginable" advertising campaign, features plenty of trash talking and gamesmanship between Rory and his rival Jeff, a golf laboratory computer controlled hitting machine. The pair fight to see who can hit more golf balls into a series of washing machines, which McIlroy used to do as a child, scattered around a range.