The Loop

Netflix's promotion for the fifth season of "Arrested Development" seems highly inefficient

May 07, 2018

There's a new season of "Arrested Development" coming down the pipeline, not that you'd know it. Aside from creator Mitchell Hurwitz keeping fans up to date on the beloved show's status in the occasional media interview, Netflix hasn't made a peep. Odd, considering the streaming service breaks the bank anytime an Adam Sandler movie is ready to roll.

But, according to Hurwitz, who recently announced Season 4 had been re-cut and presented in chronological order, Season 5 is right around the corner. No, really.

“Like real soon,” Hurwitz said on Twitter. “Like, if you knew when, you would not be wrong to be thinking, ‘Why are we all just hearing this now?'”

Over the weekend, Hurwitz's statement was seemingly confirmed by this Bluth Company car sighting in New York City:

Interesting use of guerrilla marketing, although the the team missed a big promotional opportunity by not getting the staircase stuck on the Brooklyn Bridge. "Meanwhile, George Michael was getting into a jam of his own..."

Considering 94 percent of New Yorkers walk with their heads buried in their phones, this seems like a highly inefficient way to market the series. Although, it did get us to write about it, thus given free promotion to thousands of consumers...dammit. Well played, Netflix. Well played.