Malbon Golf signs first official tour partnership with Yealimi Noh
Malbon Golf has been a rising brand in the golf apparel industry since jumping on the scene in 2017. It’s a splashy brand rooted in street and skate fashion, mixing up the traditional uniform golfers with some long overdue upgrades. The non-traditional apparel and accessory line found its way onto munys and private clubs alike, but has yet to make an official appearance on tour—until now. LPGA pro Yealimi Noh has partnered with Malbon for the 2023 season.
Noh, 21, was introduced to the brand a few years ago at the Evian Championship when Malbon provided bucket hats to the field; she was one of the few to wear it during tournament week. She stayed in touch with co-founders Stephen and Erica Malbon, which eventually led to a partnership that times well with the coming launch of the brand’s women’s collection.
"What stood out for me [with Malbon] was just their effortless cool casual vibe and how it's so easy to wear on and off the golf course,” said Noh, who won the U.S. Girls' Junior title in 2018. “There’s always been this uptight image of what a professional golfer is with very traditional clothing and always having to wear a collar, [but] that image is changing. Me wearing Malbon on tour is definitely going to show that.”
Noh will wear pieces in the current collection, which is mostly unisex, and will be a part of the women’s collection launch that is expected this spring.
“If you feel confident in what you are wearing and how you present yourself, it can really translate into your golf game,” Noh said. “Golf is all about confidence and knowing who you are and what you can do.”
Noh turned pro in 2019 and joined the LPGA Tour in 2020 after finishing third in Q-School. She’s had seven top-10 finishes and was a captain's pick for the 2021 Solheim Cup, where she earned two points for Team USA.
“Yealimi exudes that natural confidence where both her exceptional athletic talent and easy-yet-edgy style shine bright,” Stephen Malbon said. “Our mission statement is to inspire today's youth to play the greatest game on earth, and she is the perfect example of that.”