Gear & EquipmentOctober 8, 2014

How the PGA Tour wraparound schedule affects golf equipment endorsements

Starting the PGA Tour season in October so it finishes with the Tour Championship in September provides a logical order to the schedule as the 2014-'15 campaign begins this week at the Frys.com Open. Still, not everybody is following the wraparound format. Equipment companies continue to offer contracts to tour players that run through the calendar year . . . for now at least.

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"We're sending a lot more product to the player's home than before," said Matt Rollins, PGA Tour rep for Ping. "Those playing in the fall want to make those events count, so the time frame for testing new product has shortened some."

Reps say negotiations with players are happening earlier. An example is Keegan Bradley, who recently re-signed with Cleveland/Srixon.

Photo: Getty Images

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