The Loop

Haney's latest: Crocs Golf with Hank Haney

February 07, 2012

Hank Haney's entrepeneurial spirit does not end with the March release of his book, "The Big Miss: My Years Coaching Tiger Woods," or his golf academies. Haney is now in the golf shoe business.

Crocs Golf with Hank Haney will begin its rollout on March 15. The Haney collection with feature three men's shoes -- the Preston (shown above, in charcoal), the Bradyn and the Drayden -- and one women's shoe, the Bradyn.

"The brand has undergone kind of a renaissance the last few years," Doug Hayes, vice president and general manager Americas, said. "Hank is friends with our CEO [John McCarvel], his contract was up with Nike and he wanted to take on a little more entrepreneurial role. He wanted to be more of a lead guy on the brand. He was involved every step of the way. He came up to Boulder [Colo., headquarters] a couple of times. He got involved with the design team. He's been testing them, wearing them."

The Crocs Golf with Hank Haney collection features the same Croslite material found in the original Crocs that become so popular. It is said to form to the wearer's foot. The shoes are spikeless and fit into the hybrid category of golf shoes, designed to be more of a casual brand, worn to, on and from the golf course.

-- John Strege