Rife no longer has any association with Rife putter company, which was sold to Innovex, a company known for its multi-piece golf balls, in late 2011. But he's back in the game with his new putter company, Guerin Design Putter Co.
Rife putters were one of the first to feature grooves on the face, which Rife says help grip the ball at impact for a truer roll. His Guerin line of putters also feature grooves on the face, but they're a different shape.
Instead of being positioned straight across the putter face, they're a wavy, which Rife says grips the dimpled surface of a golf ball even better for a superior roll.
Guerin putters will be available in two models -- an Anser-style GR1 and a mallet-style GR3 , which are available in either a stainless steel or a black finish. Both putters feature a "Rocker Sole," which is designed to keep the putter square regardless of where golfers sole the putter or where they position their hands.
The putters will come in three different lengths, 33, 34 and 35 inches, which have different head weights to give every length what Rife says is the preferred balance on tour -- a swing weight of D-7.
Expect Guerin putters to hit retail outlets this summer. Prices are still to be announced, but they should cost about the same as other premium putters on the market.