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The Loop

Graham DeLaet latest golfer to get into adult beverage business

May 25, 2016

Nineteenth holes are a popular feature in golf, but professional golfers seem intent on meeting demand with their own supplies.

The number of players associated with adult beverage brands continues to grow with the addition of Graham DeLaet’s new beard-themed beer, Prairie Baard Blue Collar Craft.

Baard is a Dutch word that translates to beard, while DeLaet is from Moose Jaw, Saskatchewan, Canada, an area in which many Dutch settled. DeLaet, of course, has made news with his increasingly bushy beard.

The logo itself has a nice touch with a rendering of hops that also loosely resembles DeLaet’s beard.


“A lot of pro golfers come out with their wines or whatever – I mean, I do like wine – but my roots are in beer,” DeLaet told Canadian radio station CKOM. “I have a cold beer at the end of the day, the end of a golf round.”

Among those in professional golf with wine labels are Ernie Els, David Frost, Greg Norman, Annika Sorenstam, Jack Nicklaus, Arnold Palmer, Cristie Kerr, Mike Weir, Retief Goosen, Nick Faldo, Luke Donald and Gary Player.

Graeme McDowell, Freddie Jacobson and Keegan Bradley are in the beer business.

Fuzzy Zoeller, meanwhile, has his own vodka label and John Daly has a Vodka Cocktails label.

As the most interesting man in the world not named Miguel Angel Jimenez says, say thirsty, my friends.