Ping Golf, Hunter Mahan's equipment benefactor, asked his caddie John Wood if he'd like anything included on the back of his hats, be it his initials or maybe a logo from an endorsement.
"I thought for a bit, and I asked [Ping senior PGA Tour manager] Matt Rollins if they could put the phrase be kind' on them as a request to the world and a reminder to myself," Wood wrote on his Facebook page. Ping complied and Wood wore the hat during the Hyundai Tournament of Champions.
Ping Tour's Instagram account, meanwhile, included a photo of the hat, which generated quite a number of responses from followers interested in buying these hats. They aren't for sale (not yet, anyway).
"But after I saw the requests, I replied to their posts that at the end of each tournament Sunday round, I would give away my hat to the first kid who came up to me and said John, I will try and pay it forward and I promise to be kind.'
"Today, as I walked out of the scoring trailer, a cute little Hawaiian kid walked right up to me and said Mr. Wood, I promise to be kind'…I was so freakin' happy that it happened the first week out I couldn't believe it. I gave it to him of course and he ran back to his Dad waving the hat in the air the whole way. Made my year."