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The Loop

Tour partnership provides discounted tickets for military

February 13, 2012

Golf's commitment to honoring and supporting United States military personnel is manifold, the latest example of which is Birdies for the Brave and Veterans Advantage partnering with select PGA Tour events to provide discounted tickets.


The first tournament at which Veterans Advantage Card members can receive discounted tickets will be the WGC-Accenture Match Play Championship in Marana, Ariz., next week. The tickets are available for $20 each day of the event while general admission for the public is $45 on Wednesday through Friday and $35 on the weekend.

Steve Kupcha, a former Navy Seal and now the PGA Tour's manager of public relations for military outreach, was instrumental in bringing the tour's Birdies for the Brave program and Veterans Advantage together.

"They approached us and wanted to extend what they do to include veterans and their family members," said Scott Higgins, founder of Veterans Advantage and a Vietnam veteran. "Steve thought we had a great program."

Veterans Advantage partners with companies to provide goods and services at a discount to current and past military personnel and their families.

So far, the tournaments at which discounted tickets will be offered are the WGC-Accenture Match Play Championship, the WGC-Cadillac Championship, the Players Championship and the Champions Tour's Liberty Mutual Insurance Legends of Golf. The tickets also provide them access to Patriots Outpost hospitality tents on site.

-- John Strege