The Loop

Golf World Makeover: Yeah or Nay?

March 25, 2009

Here's how close we've come to consensus on the new Golf World design:

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Dear Editor,>

Is it my imagination or have you created a great makeover serving the cause of readability? Body type looks bigger, makeup seems cleaner and more open. The overall effect is a big jump in legibility for us old golfers who regularly hit the ball out of sight. One suggestion: When boxing an item, use outline box instead of a toned background--or at least boldface the text and avoid thin-line fonts!>

George F. Gruner >

(retired newspaper editor)

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Dear Editor,

Cannot tell you how much I dislike your new format for the magazine. When my subscription runs out, I will not be renewing. Nice work. I hope it saved you some money, but it will cost you my subscription revenue.

Brad Kahla

Scottsdale, AZ 85254

Thank you gentlemen. The idea of the new design as not to save money, but to save eyes--and add freshness. Readability was an issue for some readers with the old design and many, like George Gruner, have responded positively to the change. We hope others, such as reader Kahla, will grow to like it.

--Bob Carney

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