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The Loop

Golf Digest and announce partnership

January 28, 2011

*An announcement made on Friday will be of particular interest to equipment enthusiasts:

New York, NY - The Golf Digest Properties and have entered into a strategic partnership, it was announced today by both parties. By developing content and new community features, the two leaders in golf will join forces to create the ultimate destination for golf enthusiasts. As part of the partnership, the Golf Digest Properties will also collaborate on advertising sales with, further extending the Golf Digest Properties' reach into the social media space. As a part of the deal, GolfWrx will retain its branding, and its traffic reporting will be rolled into

"Participants in's forums are as avid about the game of golf as Golf Digest and Golf World readers, so this is the perfect fit. In particular, our equipment editors look forward to regular appearances on , where users can ask the why and the how of our equipment coverage, beginning with our annual Hot List," said Golf Digest Brand Editor, Bob Carney. "For golf aficionados, the marrying of Golf Digest and Golf World content with GolfWrx forums is ideal." will continue to provide a home for golf enthusiasts, with an emphasis on equipment, while Golf Digest and Golf World editors will host equipment discussions to share their expertise and answer questions about Golf Digest and Golf World equipment coverage and reviews.

"Joining forces with an established and authoritative brand such as the Golf Digest Properties will resonate with the passionate community we've cultivated with GolfWrx," said Richard Audi, president of GolfWrx. "We welcome the contributions of its editors and look forward to creating innovative new offerings for advertisers in the conversational web."