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Ecco's latest: BIOM golf shoes
Ecco Golf continues to garner publicity for its Street collection, which began when Fred Couples was identified wearing them in the Masters a year ago. Then there was recent video posted by Graeme McDowell on Twitter of Jack Nicklaus wearing them in a charity event at PGA National.
The Danish shoemaker recently introduced a new line of shoes, BIOM Golf, that have been worn on the PGA Tour, by Vijay Singh, among others.
![/content/dam/images/golfdigest/fullset/2015/07/20/55ad739fadd713143b4250d4_golf-equipment-blogs-newstuff-Ecco%20BIOM.jpg](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2015/07/20/55ad739fadd713143b4250d4_golf-equipment-blogs-newstuff-Ecco%20BIOM.jpg.rend.hgtvcom.966.725.suffix/1588682392872.jpeg)
The BIOM features what Ecco calls Natural Motion technology that was designed to work with the natural abilities of the foot to absorb impact by landing more toward the mid-foot than the heel. The company says it provides stability when swinging a club, but also is better for the foot and for foot health when walking. The company has researched extensively foot biomechanics (hence BIOM) that led first to a BIOM running shoe in 2009, followed by a BIOM walking shoe and now the BIOM golf shoe.
The shoes are said to put the golfer's feet closer to the ground as well. Then there's the leather used: Tibetan yak, "three times stronger than ordinary leathers," the company said.
The MSRP: $220.
-- John Strege