The Loop

Ecco goes uptown with Tour Hybrid golf shoes

October 09, 2012

Ecco, the Danish shoemaker at the fore of the hybrid golf shoe revolution, is expanding its line to include classic designs --including the wingtips shown above --that it calls the Tour Hybrid.

Here's how the company describes the hybrid function of the shoe: "Seamlessly transitions from the boardroom to the car to the country club."

The Tour Hybrid, which will have an MSRP of $190, will be offered in three leather upper patterns in a variety of colors and feature its Street outsole with 100 traction bars.

The Tour Hybrid will be worn by tour players Graeme McDowell and Fred Couples, among others, the company said. Couples was instrumental in the hybrid revolution by wearing the Ecco Street Premiere shoes (sans socks) at the Masters in 2010.

The Tour Hybrid will begin shipping to retailers later this year.