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East Lake will undergo significant historical renovation by golf's new hottest architect

August 20, 2023
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A new dawn for East Lake Golf Club in Atlanta will begin following the 2023 Tour Championship.

If there’s been a dominant theme in the world of golf course renovation the last 20 years, it’s the desire of a new generation of club members to hit the "reset" button on their historic courses and return to pre-World War II versions of their architecture. The venerable East Lake Golf Club in Atlanta, host of the annual Tour Championship and the venue Bobby Jones grew up playing, is the latest to reach into the past.

Immediately following the 2023 Tour Championship, East Lake will close to undergo its most significant remodel since 1994. Conducting the alteration will be Andrew Green, whose comprehensive work bringing back the Donald Ross aesthetic and playing character to Oak Hill Country Club’s East Course was on dramatic display earlier this year during the PGA Championship. If Oak Hill is precedent, East Lake will continue to be a formidable course for the world’s best players but will look little like it does now.

East Lake opened in 1908 and was the home of the Atlanta Athletic Club until the organization moved in the late 1960s to its current home in Johns Creek, in the city’s northern suburbs, leaving the club and a portion of its membership behind.

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Andrew Green's vision for the long par-4 seventh helped convince East Lake to hire him to remodel the course.

Dave Sansom

Donald Ross remodeled the first Tom Bendelow course in 1913, creating entirely new holes and playing strategies. Rees Jones’ renovation of the course, for developer and philanthropist Tom Cousins in 1994, alluded to certain past features including elongated, grassed-down bunkers (replacing the flash-faced bunkers George Cobb built during a 1959 renovation), but the work was more sympathetic to the demands of the modern game and professional golf than to an originalist view of Ross’s architecture (the Tour Championship was first played at East Lake in 1998). Though its history stretches back 90 years, East Lake’s existing design embodies 1990s choreography requiring straight driving and high aerial shots to elevated greens perched behind deep bunkers and circled in rough.

Three decades of wear and changing attitudes toward vintage architecture inspired a reassessment of that model.

“The previous renovation we’re working off of was in 1994, so we’re pretty deep into the lifecycle of the greens, bunkers and irrigation,” says general manager Chad Parker. “We knew it was time—actually past time—to do something. We used the opportunity to explore what else was possible and what other kind of thinking was out there.”

What’s out there is a more affirmative embrace of the course Ross designed (the Athletic Club operated a second, adjacent Ross-designed course from 1925 until it was sold and razed in the mid-1960s). After interviewing a number of architects and asking them to express their vision of how the course might meet a series of challenges—to recapture the Ross identity; to improve infrastructure functionality; to address arboreal issues; to continue to be compatible to the Tour Championship while making the course less exacting for members—the committee selected Green, who over the last six years has helped America’s 100 Greatest and Second 100 Greatest Courses like Inverness, Scioto and Wannamoisett (in addition to Oak Hill) rediscover their Ross roots.

“We wanted to see if we could recapture more of the feel of the golden age of East Lake,” says Parker. “That’s where we think Andrew is going to be able to work his magic.”

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This 1949 view of East Lake will help direct the renovation. Notice the side-by-side greens on each hole: It was common in the 1940s, 50s and 60s for courses in the Southeast to maintain both warm weather greens (Bermuda grass) and cool weather greens (bentgrass).

The inspiration for the redesign will start with an aerial photograph from 1949 (above). The picture shows a course with broad fairways, fewer and smaller bunkers than exist now and a different bunkering scheme that afforded more room to run balls onto greens. Less is known about the profiles of the putting contours that existed in the 1920s and 30s, or what depths the bunkers were set. East Lake isn’t releasing a great deal of hole-by-hole renovation detail because Green will fine-tune the shape, elevation and edging of the greens and bunkers in the field as he builds them.

It's a good bet the greens will, as a collection, sit lower than they currently do in relation with their surrounds and tie in more intimately with the bunkers. The renovation committee traveled to Wannamoisett in Rhode Island to look at that club’s greens, which Green graded and expanded in 2021, and the club left impressed with the added hole locations recaptured along the edges and corners. They also visited Inverness and Scioto in Ohio to get a feel for Green’s interpretation of Ross’ bunkering. Parker says Wannamoisett’s greens and Inverness’s bunkers will be the template for the East Lake remodel.

As part of the architectural selection process, the East Lake committee asked the three finalists—Green, Rees Jones and Tyler Rae—for proposals on how to reestablish the Ross qualities at three specific holes, seven, eight and nine. While intrigued by each proposal, they were particularly impressed with Green, who in Parker’s words, conducted a “master class” on Ross and the potential of East Lake.

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The newly expanded greens at the Ross-designed Wannamoisett C.C. in Rhode Island will be the inspiration for East Lake's remodeled greens.

“We were walking down the seventh fairway with our committee and he was over by himself,” Parker says. “He stopped and snapped a picture of the green from about 150 yards in the fairway, then started to illustrate it on his iPad. He said, ‘Look at this—this view is your Pacific Ocean. The clubhouse is starting to reveal itself, you’ve got the lake in the background, the Atlanta skyline,’ and he just basically drew his vision in front of us.”

The club will work with the PGA Tour and solicit input when needed, but no significant concessions are being made to the design for the Tour Championship (including no additional tees) aside from upgrades in turf conditions, drainage, vehicle ingress/egress and hospitality areas. The emphasis, smartly, will be on improving member experience.

With its Bermuda rough, hill-climbing holes and insistence on aerial golf, East Lake can be a relentless outing for players who don’t carry single-digit handicaps. The conversion from the cushiony Meyer zoysia fairways to firm Zorro zoysia will help by adding additional yardage via roll-out on drives, meaning golfers will hit shorter clubs into greens. The greens will be converted from Mini-Verde Bermuda to TifEagle Bermuda, and Hydronics tubing will be installed beneath each putting surface to give the maintenance staff the ability to control root temperature (by circulating either warm or cold water through the tubes) to achieve more consistently firm and even green conditions from season to season.

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East Lake's bunkers will be modeled on those at Inverness Club in Ohio.

Andy Johnson/The Fried Egg

Several greens will be relocated to improve light and air circulation, including those of the par-3 second and par-3 ninth. Another major alteration will be the filling in of the lake inlet that bisects the fairway of the par-5 18th and separates the driving range from the practice tee. That piece of engineering may eventually pay for itself in the cost of saved range balls that will no longer be chunked into the water.

One of the most intriguing features from the 1949 aerial is what appears to be a long, slender trench bunker diagonally splitting the 17th fairway into two sections. Recreating it would turn what’s currently a fairway metal/hybrid tee shot followed by a wedge or short iron to a tabletop green into hole with tempting options for both tour players and members. Though non-committal about details, Parker says, “You can expect that you might see something inspired by that (bunker) on the new 17th, for sure.”

What we can also expect, in time for the 2024 Tour Championship, is a course that will appear more in sync with its historical roots, perhaps one that looks more provocative and imposing yet plays friendlier to handicap golfers.

The Rees Jones renovation in 1994 launched East Lake onto the Golf Digest 100 Greatest Courses ranking where it resided for 16 years, but it has since slid backward to where it currently sits at 150 (down from No. 61 in 2011-2012). Green’s Ross remodel, channeling the revivalist spirit of the times, has a chance to do the same.

East Lake Golf Club
Private
East Lake Golf Club
Atlanta, GA, United States
Tom Bendelow actually laid out the original course at East Lake, back when it was known as Atlanta Athletic Club, and that was the layout upon which Stewart Maiden taught the game to the now-legendary Bobby Jones. Donald Ross basically built a new course on the same spot in 1915, which remained untouched until changes were made before the 1963 Ryder Cup. When Atlanta Athletic moved to the suburbs in the late 1960s, the intown East Lake location fell on hard financial times until being rescued in the 1990s by businessman Tom Cousins, who made it a sterling fusion of corporate and inner-city involvement. Rees Jones redesigned most holes beginning in the mid-90s, making the course more reflective of his views of championship golf. After the PGA Tour reversed the nines for the 2016 Tour Championship (flipping the unpopular par-3 finish into the ninth hole), the club made the new routing permanent for regular play. East Lake will undergo another major renovation following the 2023 Tour Championship, this time by Andrew Green, who will highlight the Donald Ross heritage.
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