News
Dewar's Profile: How about scotch for breakfast?
Because the Sunday Morning Group has an international reputation in the marketing world, the manufacturers of golf-oriented consumer items -- and especially golf-oriented alcoholic beverages -- sometimes come to us for help with product positioning. Recently, the people who make Dewar's blended scotch whisky asked us to test a drink they'd come up with, called Dewar's Hole-in-One Cold Brew. Here's what it looks like:
![dewars coffee-001.jpg](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f592ba388268579dacc0f_dewars%20coffee-001.jpg.rend.hgtvcom.966.725.suffix/1573401538749.jpeg)
And here's the official recipe:
3 shots of cold-brew coffee
2 shots of DEWAR’S 12-Year-Old
½ shot of simple syrup
1 dash of vanilla extract (optional)
¼ shot of heavy cream
Add the coffee, whisky, simple syrup and vanilla extract (if using) to a cocktail shaker. Add ice to the shaker to above the level of the liquid and shake for 3 seconds. Strain the mixture into tall glass with ice cubes. Top with heavy cream, optional.
As it happens, my wife is a cold-brew nut. So with her help I mixed up a batch of Cafe du Monde Coffee and Chicory in our kitchen (and allowed it to cold-steep for 24 hours):
![IMG_2405.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f598cc6893cec3aa1b41f_IMG_2405.JPG.rend.hgtvcom.966.773.suffix/1573401553650.jpeg)
Then, on Sunday morning, I took the coffee to the club, along with all the other ingredients -- including a bottle of scotch provided by Dewar's -- and set up a "test bar" on the first tee:
![P1180579.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f5a1ffa21439275e712ef_P1180579.JPG.rend.hgtvcom.966.725.suffix/1573401546129.jpeg)
The guys gave it an exhaustive work-up:
![P1180609.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f5c9ec6893cec3aa1b436_P1180609.JPG.rend.hgtvcom.966.966.suffix/1573401557911.jpeg)
They even checked the purity of the individual ingredients. Did you know that red Solo cups came this small?
![P1180573.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/14/575feea08f4e6efc59c01bc6_P1180573.JPG.rend.hgtvcom.966.773.suffix/1573402020383.jpeg)
Final verdict: all possible thumbs up. And there is no way that the vanilla or heavy cream should be considered "optional." I had to leave the scotch out of mine, for personal reasons, but even in its virgin form Hole-in-One Cold Brew is great -- like melted Haagen-Dasz coffee ice cream on the rocks. And Hacker (real name) finally had an excuse to wear his red Dewar's fleece jacket, which he bought for $10 during a promotion of some kind at our liquor store a decade or two ago, before we had a working relationship with the company.
![P1180594.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f606207f4d8cb21fac66e_P1180594.JPG.rend.hgtvcom.966.773.suffix/1573401556857.jpeg)
Next: how about something made with Wild Turkey?
![P1180690.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f63da5ef7c2df1c83b12c_P1180690.JPG.rend.hgtvcom.966.644.suffix/1573401558956.jpeg)
We have lots of them in our area -- including on the eighth hole, above -- even though Reese periodically thins the flock:
![IMG_0260.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f641bc6893cec3aa1b461_IMG_0260.JPG.rend.hgtvcom.966.773.suffix/1573401563166.jpeg)
Incidentally, when a detachment of the Sunday Morning Group was in Ireland, last month, Reese's foursome spotted a fox on the third hole at Enniscrone. Reese has a den in his yard at home, and he knows how to speak fox:
He fox-barked at the Enniscrone fox three times, and all three times the fox turned around. And Reese can gobble, too.
![P1180679.JPG](http://golfdigest.sports.sndimg.com/content/dam/images/golfdigest/fullset/2016/06/01/574f6771069138651cf6ec91_P1180679.JPG.rend.hgtvcom.966.544.suffix/1573401561062.jpeg)