The Loop

Communications head Joe Goode to leave USGA

March 12, 2014

[__By Ron Sirak



Joe Goode, the managing director of communications for the USGA, will leave the organization later this year as part of an internal restructuring, sources told Staff was informed of the move in an email from executive director Mike Davis, sources said.


Goode, who is also a member of the governing body's senior management team, came to the USGA on Sept. 1, 2011 after 15 years as a senior communications executive at Bank of America. He served as the primary spokesperson for the USGA and had the awkward role of handling communications for the group after it switched its TV deal from NBC and ESPN to FOX last summer and in the aftermath of the failed effort by then USGA president Glen D. Nager in September to reorganize the governing structure of the USGA.

When push came to shove in the Nager power struggle, the powerful Executive Committee and the Nominating Committee rallied behind current president Thomas J. O'Toole Jr., who Nager wanted to bypass, and Davis as "golf guys" with more than 25 years of service to the USGA. Nager's bid was to make the organization more corporate in structure and, according to sources, commit more money to grow-the-game programs.

[Related: The failed coup at the USGA


Ironically, the reorganization that claimed Goode is likely a step in that direction, giving more power to the marketing arm of the organization.

Prior to joining Bank of America, Goode was an award-winning national broadcast journalist, serving as a senior news correspondent and news anchor for Standard News Radio Network in Washington, D.C.