RBC Heritage

Harbour Town Golf Links

The Loop

Cobra the latest to join the DIY driver movement with Design Lab

No manufacturer has done more to stretch the cosmetic limits of driver design than Cobra. Even so, the company no longer seems content to hold customers to just five colors.


Starting this week, the Cobra Design Lab lets golfers aesthetically reconceive the company's Bio Cell+ driver ($450). An online menu provides options that go beyond shaft and grip to include choices between two head colors, eight crown and accent colors, and four crown patterns, including marble and digital camo. (A total of 46 clubhead combinations are available.)

The customizable driver features the same technology as the original Bio Cell+, including a weight-saving multimaterial alloy in the crown and a hosel that adjusts to one of eight settings.

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