Cobra's new line of AMP Cell metalwoods will be noticeable for its array of colorful choices (Silver, Directoire Blue, Barbados Red and Vibrant Orange) but that shouldn't overshadow the technology housed inside and around the flamboyant clubheads.
The drivers feature what Cobra is calling MyFly technology, which allows golfers to select from six different loft/trajectory settings--the theory being that golfers will alter the loft on their driver throughout the season based to adapt to their swing or course/weather conditions.
The 460cc AMP Cell driver ($299) can be adjusted to the following lofts: 8.5 degrees, 9.5 degrees, 9.5 degrees with a draw bias, 10.5 degrees, 10.5 degrees with a draw bias and 11.5 degrees. The 440cc AMP Cell Pro version ($399) can be adjusted to 7.5, 8.5, 8.5 with a fade bias, 9.5, 9.5 with a fade bias and 10.5 degree. An offset model ($249) also is available.
The real meat of the club, however, rests in Cobra's face technology which utilizes an elliptical face shape that is 12-percent larger than its Cobra AMP predecessor with a canted bulge and roll that aids distance and accuracy on mis-hits from heel to toe and above and below the centerline. Further, the Cell technology saves and redistributes weight to optimize the center of gravity position.
The AMP Cell fairway woods use much of the same technologies (and same colors) and are available in a 3-4 wood model (13 to 16 degrees with two draw settings) and a 5-7 wood (17 to 20 degrees with two draw settings) that can be adjusted into eight different lofts. The hybrids are available in 2-3 (16 to 19 degrees, two draw options), 3-4 (19 to 22 degrees, two draw options) and 4-5 (22 to 25 degrees, two draw options) models that can be adjusted into 10 different lofts, providing golfers the ability to dial in distance gaps. The fairway woods will sell for $219 with the hybrids selling for $199.
The drivers, fairway woods and hybrids all will be available at retail in February, 2013.