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GoBe Golf joins hybrid golf shoe fray

September 06, 2012
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The movement away from traditional golf shoes (those featuring spikes) to hybrid golf shoes that can be worn on or off the course has a new entrant, GoBe Golf.

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"We have a two-fold plan," Joe Allen, president of GoBe Golf said. "An athletic-looking shoe ...and a lifestyle shoe for on and off the course."

Allen, a former club pro and sales manager for Ecco, said that the sole will help differentiate GoBe with its five-point stars and traction stripes. "We were looking for a little more traction and more lateral traction," he said. The company also is offering a two-year warranty on the outsole. "You are not going to wear that bottom out," Allen said.

GoBe is offereing three styles in its men's collection (with a suggested retail price of $159) and two styles in its women's collection ($139). GoBe Golf shoes will be sold only through green-grass facilities (high-end resorts and pro shops) and at its website.

As for the name, GoBe, "it means nothing," Allen said. "To me, to have a name that really meant nothing, that was fun. My partner and I, when we started the company, it was to have fun. Sell a lot of shoes in the morning and go play golf in the afternoon. I'm proud of what we've done. We've made a real nice shoe."