Best ever April in golf ball sales, the one category that drives the whole industry
Overall sales of golf balls in April at on- and off-course shops were up 4.9 percent in units and nearly 10.9 percent in dollars, compared to April 2014. According to Golf Datatech, it was the best April for golf ball sales in terms of dollars (just over $48.5 million) since the research firm began publishing monthly sales figures in 1997. Part of the reason is an ever-increasing shift by golfers to play the more expensive, multilayer urethane construction ball preferred by tour players. The average selling price for a dozen golf balls broke the $30-a-dozen barrier for the first time ever. Still, a little more than half of the top 20 selling golf balls retail for less than $25 a dozen.
Balls is an obvious indicator of interest in the game because you're not buying golf balls if you're not also playing. Although rounds played data is not available for April, the numbers were up in March by 5 percent and were also up for the year (4.1 percent). According to PGA Performance Trak, 26 states had reported positive year-over-year growth through March.
Other categories showed mixed signs but clearly positive interest in new products as compared to discounted, older products. Sales of metalwoods were down in units (-3.2 percent) but up in dollars (4.7 percent) compared to last April, while irons were flat in revenue and down in units (-7.6 percent). In both woods and irons, the average selling price is markedly higher, up $10 per iron since April 2013 and $15 per metalwood since last April.