Barbie's "I Can Be..." campaign is striving to empower girls to dream and conquer all the goals they have. So the company has partnered with 10 women who have demonstrated the undying will to accomplish their goals.
Three of these women are athletes: Gretchen Bleiler, Olympic snowboarder, Danica Patrick, professional race car driver, and the LPGA's Brittany Lincicome.
"Golf has always been a big part of my life," said Lincicome. "It has helped teach me discipline and perseverance and has also allowed me to have fun while doing something I love. I am thrilled to partner with the Barbie brand to help introduce and inspire more girls to take an active interest in the sport of golf."
Lincicome will host several clinics throughout the year to encourage girls to start playing golf.
But Barbie didn't stop at Lincicome. A new line of Barbie branded golf clubs by Acculength ($139-$179) will debut at the Kraft Nabisco Championship. Acculength, one of the leading junior club manufacturers, is the only company that offers junior golf clubs that grow as fast as children; the clubs have expandable shafts.