TelevisionApril 8, 2019

Augusta National Women's Amateur earns highest overnight TV rating for a women's golf event since 2016

Augusta National Women's Amateur - Final Round
Kevin C. CoxAUGUSTA, GEORGIA - APRIL 06: Maria Fassi (R) of Mexico and Jennifer Kupcho of the United States react on the 18th green during the final round of the Augusta National Women's Amateur at Augusta National Golf Club on April 06, 2019 in Augusta, Georgia. (Photo by Kevin C. Cox/Getty Images)

AUGUSTA, Ga. — Whether it was simply the novelty of seeing women play a competitive round at Augusta National for the first time or the chance to say they watched history in the making, more than a few fans took the time to take in the Saturday’s final round of the Augusta National Women’s Amateur.

According to report from The Nielsen Company, the NBC broadcast (Noon to 3 p.m. EDT) of Jennifer Kupcho’s win over Maria Fassi earned a .96 overnight rating, making it the highest-rated amateur golf telecast—men’s or women’s—in 16 years.

RELATED: The inaugural Augusta National Women's Amateur ends with excited crowds, a humble champ and a bright future

You have to go back to the final match of the 2003 U.S. Amateur Championship at Oakmont, where Nick Flannigan outlasted Casey Wittenberg in 37 holes and earned a 1.36 overnight rating, to see an amateur event attract so many eyeballs.

The ANAW final round was also the highest overnight rating for a women’s golf telecast since the final round of the 2016 U.S. Women’s Open on FOX, which earned a .98 rating at CordeValle Resort in California.

Explore Golf Digest All Access, with more than 30 video series to improve your game