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The Loop

Apparel-maker Criquet is making noise with its 'high-performance' shirts

A tongue-in-cheek tagline "high-performance shirts for the 19th hole" speaks to the mind-set of apparel-maker Criquet.

Founders Billy Nachman and Hobson Brown were drawn to vintage cotton polos their grandfathers wore and spotted what they considered a niche between "performance" and "everyday" golfwear when they started in 2010.

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With a nod to the past and a hope of a more sustainable, stylish future, Criquet is not your grandfather's shirt. It's the one he would've proudly passed down to you.