It has already been a storybook year for Andrew Johnston, the golfer better known as "Beef," who most recently notched a sixth place finish at the British Open last week.
Though he won earlier in the year at the Spanish Open, his performance at Royal Troon was most memorable, establishing him as the fun-loving cult hero receiving raucous "BEEF!" chants on each tee come Sunday.
“I have no idea,” said Johnston when asked at the Open about how he became such a sensation. “I guess I’m just really down to earth, and at the end of the day, I’m just a normal guy who happens to play golf. I’m no different to anyone else.”
Furthering his legacy, the 27-year-old Englishman has now inked an endorsement deal with Arby's, also famous for their beef. So, starting at the PGA Championship at Baltusrol, he will wear the logo of the franchise sandwich restaurant on his shirt and hat.
Johnston then visited Arby’s in New York City on Saturday to do a little work behind the counter.
"I’ve ordered enough burgers in my life," he said to USA Today's FTW, "about time I try handing them out for a change."
"Beef" will tee off at 12:35 p.m. EST on Thursday in the first round of the PGA Championship, paired with Scott Piercy and Alex Noren. Get ready for loud chants of "BEEF!" from fans of the bearded legend, and regular lovers of pulled pork sandwiches now, too.
(h/t For the Win)