Gear & Equipment
December 13, 2012

Adams expanding metalwood technology

Adams, the No. 1 hybrid played on the PGA Tour, is bringing some of its hybrid technology to its new drivers, while still finding ways to make its new hybrids act like drivers, thanks to its third-generation of metalwoods with spring-like-effect generating slots in the sole and crown.

The company will introduce two new families of metalwoods: the Adams Super S and Super LS. Each club features the company's "velocity slot technology," which involves the strategic placement of slots in the sole and crown of the club head that are designed for an improved spring-like at or near the U.S. Golf Association limits. In a cosmetic departure from years past, each club also has a matte-white crown, with expanded contrasting graphics and a black face that make the head appear larger and are aimed at improving alignment. Also noteworthy is a new level of adjustability options on both the Super S and Super LS drivers.

SUPER S: The company's breakthrough slot technology is expanded on this year's Super S hybrids and fairway woods by including a cut-through slit in the sole slot designed to improve ballspeed and launch angle. The Super S fairway woods boast an ultra-thin face and weight placement low and deep in the club head, while the slots on the crown of both the hybrid and fairway wood have been stretched longer, deeper and narrower. The slots are designed to launch the ball higher while maintaining the optimal rate of spin to prevent shots. The fairway woods cost $200 and are available in 13.5, 15, or 18-degree lofts and can be weighted heavier or lighter by three grams. The stock club has a swing weight of D1.5 and comes with a Ozik MATRIZ HD Radix shaft.  The Super S hybrids are available in 15, 17, 19, 22, 25, and 28-degree lofts.

The Super S driver is Adams' first driver that will be offered in a single-head, multiple loft platform. The loft can easily be changed to either 9.5, 10.5, or 11.5 degrees and the face angle can be set open or closed, allowing players to customize the driver in one of eight settings to fit their swing, the course they're playing, or their desired ball flight. The deep club face is enhanced by the same slot technology seen in the hybrids and fairway woods designed to enlarge the sweet spot and improve shots hit all over the face. The standard club length is 46 inches with a 55-gram Ozik MATRIX HD Radix, and it will retail for $300.

SUPER LS: Adams brings the use of multiple materials to go with its slot technology on the Super LS hybrids and fairway woods. Both will feature the same cut-through in the sole slot that is in the Super S line, but the LS will utilize a titanium crown and face piece brazed to a heavier stainless steel sole. The Super LS fairway woods are available for $300 each and come in 13, 15, or 18-degree lofts and length, face angle and lie can be adjusted to one of 16 positions. The Super LS hybrid costs $300 and comes in 15-, 17-, 19-, 22-, 25-, and 28-degree lofts and can be weighted heavier or lighter by three grams.

The Super LS driver has an enlarged sweet spot that, combined with the speed slot on the bottom of the clubface, is designed to improve ballspeeds on a wider area of the face, especially on balls hit on the heel or toe. The driver's low center of gravity will flight the ball at a medium trajectory with the lowest spin rate of any Adams driver. Like the LS fairway wood, the the Super LS driver can be set to 16 different positions that combine lie angle, face angle, club length, club head weight and swing weight. The club is available for $400 and comes in 8.5, 9.5, and 10.5-degree lofts, and the stock shaft is a Mitsubishi Rayon Kuro Kage.

Adams Speedline Super S driver [#image: /photos/55ad7585b01eefe207f6ba6c]|||Adams Speedline Super S driver crown|||

Adams Speedline Super S driver crown [#image: /photos/55ad7585add713143b426926]|||Adams Speedline Super LS driver|||

Adams Speedline Super LS driver [#image: /photos/55ad7586add713143b426944]|||Adams Speedline Super LS driver crown|||

Adams Speedline Super LS driver crown [#image: /photos/55ad7585add713143b426929]|||Adams Speedline Super S fairway wood|||

Adams Speedline Super S fairway wood [#image: /photos/55ad7585add713143b42692b]|||Adams Speedline Super S|||

Adams Speedline Super S fairway wood crown [#image: /photos/55ad7586add713143b42693f]|||Adams Speedline Super LS|||

Adams Speedline Super LS fairway wood [#image: /photos/55ad7586add713143b42693c]|||Adams Speedline Super crown|||

Adams Speedline Super LS fairway wood crown [#image: /photos/55ad7586add713143b426934]|||Adams Idea Super S hybrid|||

Adams Idea Super S hybrid [#image: /photos/55ad7586b01eefe207f6ba7b]|||Adams Idea Super S hybrid crown|||

Adams Idea Super S hybrid crown [#image: /photos/55ad7586add713143b426939]|||Adams Idea Super LS hybrid|||

Adams Idea Super LS hybrid [#image: /photos/55ad7587b01eefe207f6ba8a]|||Adams Idea Super LS hybrid crown|||

Adams Idea Super LS hybrid crown __Follow @BrendanMohlerGW


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