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Accenture severs ties with Woods (Updated)

December 14, 2009

Accenture has released a statement announcing that it has ended its sponsorship agreement with Tiger Woods, the first of the companies he represents to declare that it has done so.

"For the past six years, Accenture and Tiger Woods have had a very successful sponsorship arrangement and his achievements on the golf course have been a powerful metaphor for business success in Accenture's advertising," the statement said. "However, given the circumstances of the last two weeks, after careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising. Accenture said that it wishes only the best for Tiger Woods and his family."

Gillette, meanwhile, has announced only that it was "limiting his role in our marketing programs," as Woods announced on his website that he was taking "an indefinite break from professional golf. I need to focus my attention on being a better husband, father, and person."

Nike and EA Sports each have indicated they will continue their relationships with Woods, while Tag Heuer has told the Associated Press that it will continue its association with Woods. "He's the best in his domain," company spokeswoman, Mariam Sylla, told the AP. "We respect his performance in the sport."

AT&T, which has its logo on Woods' golf bag and sponsors his tournament, the AT&T National, said it is reevaluating its relationship with him.

__Update, 3:45 p.m.:__On second thought, Tag Heuer might not be aligned squarely behind Woods after all. The manufacturer altered its stance on Monday to say it would "assess" its relationship with Woods.  __


-- John Strege