Golf-apparel brands often copy good ideas from mainstream clothing makers, so why can't it work the other way? In launching Mizzen + Main, Kevin Lavelle saw the benefits of performance fabrics in knitted golf shirts and carried them over into an innovative line of woven button-down dress shirts.
Lavelle and Derek Schuster (a Penn State graduate who somehow took inspiration from a lecture I gave when he was in school a few years ago) have teamed to put Mizzen + Main shirts in 50 golf shops nationwide.
For more, go to mizzenandmain.com.
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