The Loop

A woven dress shirt you could wear to the range during lunch and no one would be the wiser

Golf-apparel brands often copy good ideas from mainstream clothing makers, so why can't it work the other way? In launching Mizzen + Main, Kevin Lavelle saw the benefits of performance fabrics in knitted golf shirts and carried them over into an innovative line of woven button-down dress shirts.

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Lavelle and Derek Schuster (a Penn State graduate who somehow took inspiration from a lecture I gave when he was in school a few years ago) have teamed to put Mizzen + Main shirts in 50 golf shops nationwide.

For more, go to mizzenandmain.com.

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