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J. Lindeberg Drops Vibrant New Tour Collection

Editor's Note: This article is written in partnership with J. Lindberg.

April 04, 2023

In the golf world, the unofficial start to the golf season happens in early April, when the top players in men’s professional golf arrive in Georgia for the first major championship of the year.

The site of green grass and blooming azaleas tends to put players, fans and viewers in a jovial mood each April. To mark the occasion in appropriate style, J. Lindeberg, the Swedish fashion and sports brand, is dropping its second exclusive Tour Collection apparel line this week.

The new looks, which feature vibrant spring colors and rich green tones, will be hard to miss. Viktor Hovland, a 25-year-old Norwegian who’s won multiple times on Tour and signed on as one of J. Lindeberg’s marquee endorsers soon after his 2019 debut in this week’s event, will wear a new look each day of the tournament as he seeks his first major-championship victory. One of the game’s top young stars, the easy-going Oslo native is also regarded as one of golf’s best-dressed players.

Taking inspiration from the course’s vivid spring palette, J. Lindeberg’s new Tour Collection features a dramatic seasonal print with water-color effect, creating an eye-catching design that will no doubt stand out from the tee box to the putting green and everywhere in between. The collection includes four polos, each made with technical four-way stretch and fast-drying, moisture-managing fabrics, ensuring maximum comfort and performance.


Beyond his on-course looks, you may also catch Hovland showing off his casual off-course fashion style throughout the week as he wears the brand’s first-ever House of J. Lindeberg collection. This relaxed capsule collection includes a limited-edition tournament-related sweatshirt, sweatpants, T-shirt, cap and bucket hat in collaboration with New Era, and golf bags in collaboration with MacKenzie.